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April 07, 2004
National Auctioneers Association to Unveil Powerful New Internet Auction Broadcast Platform OVERLAND PARK, KAN.- The National Auctioneers Association (NAA) announced today that it will unveil one of the most powerful Internet auction broadcast platforms in the industry to better serve its 7,000 members. The platform, to be released in three stages commencing April 7, 2004, is to provide NAA members with a powerful, effective and economical online solution for broadcasting auctions over the Internet under the URL "naalive.com." The endorsement of technology comes as a natural progression in the evolution of the industry and is driven by input from auctioneers. The launch of the platform is to be followed by courses and seminars on using the technology, the distribution of a publication titled "My First Auction! A Beginners Guide to Broadcasting Auctions," and offers for discounted peripherals such as cameras, utilities and software to enhance the online experience. The NAA also intends on providing a feedback channel to its members for the successive upgrade of the technology and ensuring its ease of use. At the core of the platform is the underlying objective to empower members with cutting edge technology, backed by the experience garnered from running thousands of auctions, to realize the full potential of the online auction process. The NAA represents approximately 7,000 auctioneers worldwide with members in every U.S. state and covering the multi-billion dollar real estate, automotive, fine art, cattle, equipment and manufacturing segments. The platform is only available to members of the association and is helping many to bring their auctions online for the first time, at very affordable fees. At $ 125 to sign up and 1.5% commission on all items sold to the Internet, the technology is designed to be operated remotely with auction houses having an option to get on-site support and a host of other services for an additional fee. The National Auctioneers Association is the largest organization of its kind dedicated to promoting the auction method of marketing and enhancing the professionalism of its members. Member benefits range from federal legislative representation to comprehensive continuing education programs, including coursework to earn the following professional auctioneer designations: Certified Auctioneers Institute (CAI), Accredited Auctioneer, Real Estate (AARE), Graduate, Personal Property Appraiser (GPPA) and Certified Estate Specialist (CES). The organization was founded in 1949 and is headquartered in Overland Park, Kan. For more information on the NAA and its programs, log on to www.auctioneers.org. Contact: |